Our Demographic

All productions must be directed at a particular target audience. It is not logical to make something "for everyone", especially in media. Therefore, as a group, we had to decide who would be our target audience, and use this decision to influence the features within our production.

Below is a mock fact file of the intended demographic for our production.

Age: 30-60
Gender: Either
Class: Middle, Upper
Drinks: Wine, Cocktails
Eats: Fresh, Organic, Butcher's
Shops at: John Lewis, Waitrose, M&S, Whistles, Ernest Jones
Drives: Mercedes-Benz E-Class (W212), Audi A7, Volvo S80 etc
Occupation: Business, Accountant, Creative arts etc
Favourite Channels: BBC One, BBC Four, BBC Radio 4, Classic FM
Informative Media: The Telegraph, The Guardian, Financial Times, The Independent etc (Broadsheets, small text, more information less pictures)
House:  Detached (Rural/Town house), 2-3 Floors, 2+ Bedrooms, Decent kitchen, Living room, Bathroom, Lavatory, Front garden/Back garden etc

As you can see, we have chosen Middle to Upper class, as they would want to watch Social Realism in order to feel better about their own circumstances, and to be aware of the less fortunate, without having to necessarily take any action about it.

Next, we have a profile of our less fortunate character, for comparison.

Age: 20-40
Gender: Either
Class: Lower/Lower-Middle
Drinks: Spirits, Cheap alcohol
Eats: Processed foods, microwave meals, fast food
Shops at: Iceland, Poundland, Tesco
Drives: Can't afford to
Occupation: Unemployed
Favourite Channels: Channel 5, Comedy Central, ITV
Informative Media: The Metro
House:  Council Estate, run down, one bedroom, one bathroom, one living room + kitchen (joined), Flat, Rented room

We also decided that our character's typical attire would be items such as a snap back cap, tracksuits, parker jackets, cheap trainers etc.

In conclusion, our chosen demographic would watch our production because it will focus on the life of someone far less fortunate as themselves, thus reminding them and making them feel secure in their class and status, as well as allowing them to obtain knowledge about the lower classes and their everyday lives, in order to gain more appreciation for their own circumstances.